Media Pack


ABC Sales: 13,655
Readership:37,553
Distribution: ABC / 13,655
Editor: Derek Holmes

Page Measurements

Page Size 34 cm x 9 Columns

Columns
Width
Columns
Width
1
2.69 cm
6
17.15 cm
2
5.58 cm
7
20.04 cm
3
8.47 cm
8
22.93 cm
4
11.36 cm
9
25.82 cm
5
14.25 cm

Electronic Files

Ways of submitting electronic files:

1. ISDN manager / ADS
2. Zip Cartridge (100/250 meg)
3. Jazz
4. CD
5. E-mail*

*note: Convert jpeg files within ADS files to EPS format. ISDN and ADS on 01865 425280

Post Codes

OX1, OX10-14,OX44 SN7 RG8

Drive times from Abingdon (mins)

Oxford 25 Bicester 25 Banbury 40 Didcot 10 Burford 35 Thame 25 Wallingford 20 Witney 25

Population

Aged 15+ 125,777

Profile

Household Income £15,000 - 19,000 105* £20,000 - 24,000 111* £25,000 - 34,000 130* £35,000+ 141*

Home Ownership

Buying Home 110* Home Owner 110*

* An Index of 120 means 20% more than the GB average Index (GB=100)

Mosaic Micromarketer TM Copyright C Experian Ltd Copyright Experian 2001 BMRB Ltd 2001

Demographic Profile of the Herald Series Reader

 

Herald Series

Great Britain

Women
51%
47%
Men
49%
53%
Age 15-34
26%
30%
Age 35-54
39%
38%
Age 55+
35%
32%
AB
31%
15%
ABC1
63%
47%
C2DE
37%
53%

Socio Economic Group*
AB In higher and intermediate, managerial, professional and administrative occupations
C1 In junior managerial, professional, administrative, and clerical occupations
C2 In skilled manual and supervisory occupations
D In unskilled manual occupations
E Casual workers, unemployed and those at lowest level of subsistence

 


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