Town centre traders fear ‘death by thousand cuts’ (From Herald Series)
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Town centre traders fear ‘death by thousand cuts’
12:00pm Wednesday 6th March 2013 in News
A CLAIM by Morrisons’ bosses that a new out-of-town store will create 1,600 new trips a week to Wallingford town centre has been rejected by a traders’ group.
Supermarket executives hosted a briefing at the town council offices last week which was attended by about 20 businesses.
But Morrisons was unable to persuade them that the new store on the Hithercroft estate would not damage town centre trade.
The supermarket’s research claimed 58 per cent of residents in the Wallingford catchment – equating to 12,217 people – shopped elsewhere for food.
The new store, traders were told, would “claw back” spending on food from Didcot to Wallingford.
They also claimed there would be 13,000 customers a week at their food store, with 1,600 new trips a week by shoppers from Morrisons to the town centre.
But Wallingford in Business spokesman Elaine Hornsby, who runs women’s clothes store First Edition in Market Place, said: “Although they provided facts and figures I’m afraid they did not allay traders’ fears in any way.
“I believe Morrisons will seriously damage trade in the town centre — it will be death by a thousand cuts.
“Morrisons presented lots of facts and figures but I think the supermarket will remove people from the town centre, not bring people in.”
Morrisons says the store will create £6.7m a year for the local economy, with 300 new jobs.
Comments(13)
Diddy OX
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2:49pm Wed 6 Mar 13
online_reader
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3:51pm Wed 6 Mar 13
RosemaryC
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4:17pm Wed 6 Mar 13
livid99
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9:34am Thu 7 Mar 13
online_reader wrote:Exactly. Morrisons will be a welcome addition. It will be nice to have a decent supermarket rather than having to rely on the ridiculous Sainsburys, the overpriced Waitrose or the omnipotent Tesco.
I'll travel to shop at Morrisons. Open the town centre shops on a Sunday and I'll go there regularly too, it's a nice place for a wander and then lunch. I often pop into Waitrose on an evening to check out the reduced stock after the parking charges have ended, but the other shops are closed. It seems daft that Wallingford's marketing itself heavily to tourists, but on a Sunday when they're wandering around looking for something to do, practically nothing is open.
If the town centre shops in Wallingford feel threatened, then they should do something about it rather than just moaning. Open on Sundays when people have time to browse, or do something to attract people to the town. Wallingford is a nice little town, but a recent Sunday afternoon stroll in February was like walking through a ghost town.
EricTheRed
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12:09pm Thu 7 Mar 13
online_reader wrote:too true.... prehaps if the small shops offered a service they would get hte custom
I'll travel to shop at Morrisons. Open the town centre shops on a Sunday and I'll go there regularly too, it's a nice place for a wander and then lunch. I often pop into Waitrose on an evening to check out the reduced stock after the parking charges have ended, but the other shops are closed. It seems daft that Wallingford's marketing itself heavily to tourists, but on a Sunday when they're wandering around looking for something to do, practically nothing is open.
happyhappyjoyjoy
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12:52pm Thu 7 Mar 13
Don't get me wrong I don't want to see Wallingford become an "average town" but the title of this story should be "Antique shop owners stereotype Morrisons shoppers"
Each morning I walk my daughters to school and planning in not normally a point of conversation among the parents. The Morrison application has enthused all of us with the possibility of escaping from the weekly drive to Didcot.
I have news for the "Town centre traders" of Wallingford I don't just shop in Sainsburys and go home. I carry on and look in the other shops. When I return I certainly don't have enough time to look around Wallingford as well. I'm not one of your customers today, but if the food store were closer to home I could well be.
chocolatechip
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2:35pm Thu 7 Mar 13
cornflake girl
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3:37pm Thu 7 Mar 13
happyhappyjoyjoy
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5:19pm Thu 7 Mar 13
cornflake girl wrote:Where is the like button for this comment? Cornflake girl is sooo right.
We so need Morrisons I have posted on other updates, Wallingford is sadly slipping into a ghost town,over priced florists chatity shops, no working class people enter the clothes shops, or youngsters. Waitrose is not affordable for every day people, we need to move forward put some life back into this town. Make people want to come and visit, I would travel to Didcot for Tesco let them come to us for Morrisons they will :)
Wallingford2
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12:49pm Fri 8 Mar 13
Ad28
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10:45pm Sat 16 Mar 13
The next town up the road is Consett and this has two supermarkets and a new Morrisons and folk are loving it, the small shops in that town have seen trade increase because folk are coming in to that town to shop thus also using small shops for those items that supermarkets don't sell, change is needed as when the steel works shut in that town in 1980 it was a ghost town that no one wanted to visit but now things have changed for the better and it has become the in place to live as more jobs have been created and a better infrastructure and most of all more choice as that's what people want.
Back to Wallingford. At one time it had two supermarkets and one was Waitrose and the other was Gateway, where the old Gateway was is now Waitrose which I find expensive as Hexham has a Waitrose but more folk use the Tesco there because of this. You folks now have to drive to Didcot for Tesco to shop because at this point in time you have little in the way of food shops and choice. When Morrisons is built this will benefit the town in lots of ways including bringing more folk in from other places, Small shops will worry it will take business away but infact from what I have seen of Consett town its the opposite so this should also be the case for Wallingford. It may take business away from Waitrose but the smaller shops should not feel much if any effect from this. Like Consett its being built not slap bang in the town centre but a little way outside. I don't blame folk of Wallingford for wanting change and more choice, we all want this and Morrisons food is a sensible price and very good quality to. As for the small traders there worries are unfounded in my opinion, they should welcome this as it will bring more folk in to the town itself. Wallingford has increased in size over the years and the infrastructure should keep pace with this. At the end of the day you can not please everyone and we had this problem in Consett as the small shops said oh god we are finished but this is not the case and the town is thriving even more so now as word spreads.
meelymoo
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4:12pm Tue 19 Mar 13
EricTheRed says...
12:11pm Wed 6 Mar 13