PM backs £90 England shirt rethink

Herald Series: Prime Minister David Cameron has supported calls for the price of a replica England shirt to be looked at again Prime Minister David Cameron has supported calls for the price of a replica England shirt to be looked at again

David Cameron has given his backing to calls for a "rethink" of the £90 price tag on a new replica England football shirt.

The Prime Minister's spokesman said Mr Cameron agreed with sports minister Helen Grant, who said the price being asked for a Nike match shirt identical to the ones that will be worn by players in this summer's World Cup in Brazil was "not right".

An adult "stadium" England shirt is priced at £60 while s hirts for children aged between eight and 15 cost £42 with mini-kits priced at £40.

Ms Grant took to Twitter to say: "On £90 England #football shirts for fans, it's not right. Loyal supporters are the bedrock of our national game - pricing needs a rethink."

Mr Cameron's spokesman told a regular Westminster media briefing: "He does agree with Helen Grant. I'm sure all fans would welcome a rethink."

The spokesman said it was "clearly not" for the Government to set the price of football shirts.

"It is a matter for the manufacturers and the FA, but does he agree with Helen Grant that £90 is a great deal of money for a replica shirt? Absolutely. Would a rethink by the manufacturer be welcomed by all fans? I'm sure that would be the case."

The previous Nike kit has only been available since last May - seven England matches - after the manufacturer took over from Umbro.

Shadow sports minister Clive Efford said the price of the shirts was "disappointing" while QPR midfielder Joey Barton called it "appalling".

The Football Association said it avoids any involvement with kit manufacturers about pricing. Nike is selling other national team kits, such as Portugal's, for exactly the same prices.

"The FA is a not-for-profit organisation that puts £100 million back into the game every year. It is through relationships with partners such as Nike that we are able to maintain that level of investment in football," an FA statement read.

Comments (8)

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4:14pm Wed 2 Apr 14

CHISSY1 says...

So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat.
So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat. CHISSY1
  • Score: 5

4:57pm Wed 2 Apr 14

Newhavenles says...

Doesn't bode well for the new B&HAFC shirt.price
Doesn't bode well for the new B&HAFC shirt.price Newhavenles
  • Score: 2

6:54pm Wed 2 Apr 14

MSG says...

Crap shirt, how many beer drinking England fans would look good in such a figure hugging shirt ?

Cameron & Shephers gave away the real costs of making these sort of shirts. Total rip off by the bankrupt FA !!!!
Crap shirt, how many beer drinking England fans would look good in such a figure hugging shirt ? Cameron & Shephers gave away the real costs of making these sort of shirts. Total rip off by the bankrupt FA !!!! MSG
  • Score: 6

8:07pm Wed 2 Apr 14

Mervyn James says...

The price went up because they were exposed as operating sweat shops in Asia. Don't expect the FA to condemn the rip offs,it is where they get their money from to pay a bunch of dopes kicking a bit of leather around the field for mega-wages every week, fans don't pay that via turnstile sales, all the money comes from advertising and TV, not fans. I'm still; peed off Virgin has dumped a huge fee rise on me because they have to pay BT for sports coverage, and I don't watch the sports channel, so am paying so others can, in a sport I don't care about. Who wants to see a load of [ot-bellied footy fans in 90 quid white shirts, who haven't won anything since 1966.... crazy !
The price went up because they were exposed as operating sweat shops in Asia. Don't expect the FA to condemn the rip offs,it is where they get their money from to pay a bunch of dopes kicking a bit of leather around the field for mega-wages every week, fans don't pay that via turnstile sales, all the money comes from advertising and TV, not fans. I'm still; peed off Virgin has dumped a huge fee rise on me because they have to pay BT for sports coverage, and I don't watch the sports channel, so am paying so others can, in a sport I don't care about. Who wants to see a load of [ot-bellied footy fans in 90 quid white shirts, who haven't won anything since 1966.... crazy ! Mervyn James
  • Score: 0

8:18pm Wed 2 Apr 14

Slothette says...

Perhaps I could start up a nice little earner by selling packs of three plain red, white and blue t-shirts and some colour-fast pens. 'Get Shirty.com' might be a good moniker for the company.
Perhaps I could start up a nice little earner by selling packs of three plain red, white and blue t-shirts and some colour-fast pens. 'Get Shirty.com' might be a good moniker for the company. Slothette
  • Score: 1

11:08pm Wed 2 Apr 14

ConcernedOssy says...

Mervyn James wrote:
The price went up because they were exposed as operating sweat shops in Asia. Don't expect the FA to condemn the rip offs,it is where they get their money from to pay a bunch of dopes kicking a bit of leather around the field for mega-wages every week, fans don't pay that via turnstile sales, all the money comes from advertising and TV, not fans. I'm still; peed off Virgin has dumped a huge fee rise on me because they have to pay BT for sports coverage, and I don't watch the sports channel, so am paying so others can, in a sport I don't care about. Who wants to see a load of
Do the F A state where their shirts are originating £ 90 is extortionate but I will not be one of the fools buying one to support a team of no hopers
[quote][p][bold]Mervyn James[/bold] wrote: The price went up because they were exposed as operating sweat shops in Asia. Don't expect the FA to condemn the rip offs,it is where they get their money from to pay a bunch of dopes kicking a bit of leather around the field for mega-wages every week, fans don't pay that via turnstile sales, all the money comes from advertising and TV, not fans. I'm still; peed off Virgin has dumped a huge fee rise on me because they have to pay BT for sports coverage, and I don't watch the sports channel, so am paying so others can, in a sport I don't care about. Who wants to see a load of [ot-bellied footy fans in 90 quid white shirts, who haven't won anything since 1966.... crazy ![/p][/quote]Do the F A state where their shirts are originating £ 90 is extortionate but I will not be one of the fools buying one to support a team of no hopers ConcernedOssy
  • Score: 3

11:09pm Wed 2 Apr 14

ConcernedOssy says...

CHISSY1 wrote:
So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat.
Bet he got his at cost or less
[quote][p][bold]CHISSY1[/bold] wrote: So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat.[/p][/quote]Bet he got his at cost or less ConcernedOssy
  • Score: 2

12:44am Thu 3 Apr 14

John Durham says...

CHISSY1 wrote:
So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat.
Nothing is trivial to a politician when it comes to getting re-elected and whilst this may seem unimportant it goes to the heart of the Labour 'cost of living' narrative, as well as, whether Cameron is in touch with what ordinary people care about. Hence he cannot afford not to take an interest even though he probably hasn't got a clue whether its a fair price or not.
As long as reporters seem to find it important that he knows the price of milk then he will have to feign interest in this sort of issue.
[quote][p][bold]CHISSY1[/bold] wrote: So Cameron is getting involved in a pathetic trivial thing like the price of a football shirt.He should be getting more involved in more important issues.Regardless dopes will still pay £90 for a useless bit of tat.[/p][/quote]Nothing is trivial to a politician when it comes to getting re-elected and whilst this may seem unimportant it goes to the heart of the Labour 'cost of living' narrative, as well as, whether Cameron is in touch with what ordinary people care about. Hence he cannot afford not to take an interest even though he probably hasn't got a clue whether its a fair price or not. As long as reporters seem to find it important that he knows the price of milk then he will have to feign interest in this sort of issue. John Durham
  • Score: 0
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