We know, we know. It's only November 12. But excuse us a little Christmas spirit. 

The release of the John Lewis' Christmas advert has become a stalwart of the festive season over the last few years, and ahead of the 2019 Christmas campaign being released this Thursday, the brand has revealed its main character is called Excitable Edgar. 

A twitter account set up for @excitableedgar has a 10-second teaser trailer.