A NEW 24-hour gym has now opened its doors to the public in Didcot.

Pure Gym has opened a new branch in the town, taking over an empty unit on Broadway.

The 'budget -friendly' 24-hour gym had its first visitors on Monday afternoon, enjoying the facilities which are available for a small membership fee.

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The fitness centre is set over two floors and has changing rooms, studios and different workout zones, which are all open throughout the day and night.

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Bosses of Pure Gym said they aim to 'help to significantly improve the provision of heath and fitness facilities in Didcot and therefore serve to promote healthier lifestyles'.

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Didcot charity champion and local celebrity Andrew Baker, whose charity Play2Give has raised more than £100,000 for causes including Oxford Children's Hospital, was at the grand opening to cut the ribbon.

The gym chain already has branches in Oxfordshire, including in Oxford city centre and in Cowley, which is currently in the process of refurbishment.