Pictures from inside Jeremy Clarkson's Diddly Squat shop

Announcing the opening the TV-presenter-turned-farmer said the shop would be 'twitter friendly' and would sell meat-free produce hand-grown by him in an 'unheated' room. 

• Jeremy Clarkson says his farm shop is putting Aldi out of business 
• Food shop sells questionably orange 'Diddly Squat water' and cheap potatoes 
• Jeremy Clarkson says sorry after grand opening

Here are some pictures from the day: 

Jeremy Clarkson walking into the Squat Shop. Pic Ed Nix. 

Alex James, Blur frontman, carrying a sack of potatoes out of the farm shop. Pic Ed Nix. 

Blur frontman and The Big Feastival host Alex James carries a sack of potatoes as Jeremy Clarkson and fans wade into the shop at the Diddly Squat Farm. Pic Ed Nix. 

Queues and parked cars outside the Diddly Squat Farm for the grand opening of Jeremy Clarkson's farm shop. Pic Ed Nix. 

The ex-Top Gear host has been running the 1,000-acre farm for more than a year for a forthcoming Amazon Prime show called I Bought A Farm. Pic Ed Nix.

Film Crews were scattered around the farm shooting for Amazon Prime's new show I Bought A Farm, which will be released at the end of the year. 

Crowds gathered outside the Squat Farm in Oxfordshire. Pic Ed Nix. 

The Grand Tour host's shop sold potatoes for £1.02 per 2kg, declaring them "cheaper than Aldi" on the labels. Blackball Media/PA Wire

The 'Squat Shop'. Blackball Media/PA Wire

At the Squat Shop - named after his farm Diddly Squat - located near Chipping Norton, Cotswolds, the Grand Tour host sold potatoes, raffled off water in yellow bottles and gave away cider that had been donated by Blur's Alex James. Pic Blackball Media/PA Wire

Film crews on the muddy land, near the tractor as a punter took a selfie with the man behind the farm shop. pic Blackball Media/PA Wire

The small shop was on a muddy field at the Diddly Squat Farm. Pic Blackball Media/PA Wire