A COMPELLING advertising campaign costs hundreds of thousands nowadays but Oxfordshire pub owners are not wasting a penny on theirs.

After winning a nationwide competition organised by media giant Sky, licensees of The Grapes in Abingdon Andrew Fudge and Kylie Buckle will have the company's creative team cooking up an advert for free.

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The commercial that will boost the local business will be shot at The Grapes and in Sky Sports studios.