EFFORTS are ramped up by Oxfordshire businesses to make sustainable living easier for residents aiming to reduce their plastic pollution impact.

The latest zero-waste initiative – the Hive Eco Refills Hub – was launched at The Grocer Chef tearoom and convenience store on Ardington High Street.

Residents can now stock up on beauty products like soap, body wash, shampoo and conditioner, cleaning products and detergents.

Herald Series:

ALSO READ: Illegal workers from Malaysia discovered at a hair and nail salon

Following the launch of the refill zone the store's managers said: "We know how important our planet is and we want to offer our customers an easy accessible way to make the little changes which really do add up and make a difference.

"It is incredibly simple and is a long term investment in the future."