A NEW in-home care company is launching across South Oxfordshire including Wallingford and Didcot.

Owners James Charlton and registered care manager Jane Purser decided to launch their business due to the “growing demand for quality care providers”.

Ms Purser, a registered care manager who has worked in the care sector for 11 years, first became a full-time carer when her father was diagnosed with cancer.

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Since then, she said she has seen “first-hand the pressures those who work in the sector face on a daily basis”.

Herald Series: James and JaneJames and Jane

Her personal mission is to now “improve the standards of care in the community while delivering high-quality care to others.”

She said: “The hardest part about leaving my role was saying goodbye to those I have supported for so long.

“I love going out and meeting people in their own homes. I’m very passionate about in-home care - I can’t see myself doing anything else.

“My own mission is to look after our carers at Visiting Angels to the best of my ability, that’s why I believe in their values.

“I have been able to align my own personal mission with a care provider that truly looks after and rewards its carers.”

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“We believe our service will resonate within the community, not only for our standards of care, but by the way Visiting Angels looks after its carers.

Herald Series: James and JaneJames and Jane

“There are more people out there who need care services than ever. We’ll be able to alleviate that pressure while improving quality of care at the same time.”

Mr Charlton, director of Visiting Angels, is a veteran businessman in both healthcare and pharmaceutical settings.

He has specialised in business operations of the healthcare industry for several years including working in partnership with doctors when working for leading private hospital groups.

As a result of the pandemic, he revisited an “old idea” of going into in-home care.

“We’ve found that current leading organisations do as short as possible visits with their clients,” he said. “It’s not long enough to truly recognise the potential changing needs of a client.

“We pride ourselves on one-hour minimum visits to those who need our services. Being able to offer a really high-quality service to clients, as well as addressing the issue of staff feeling undervalued, is something I’m really proud to be a part of.

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“We want to be a part of Visiting Angels’ mission of redefining the roles of carers in society. We want to strike the balance of providing great care while equally being an ethical employer who genuinely looks after its dedicated and exceptional carers.”


Read more from this author

This story was written by Gee Harland, she joined the team in 2022 as a senior multimedia reporter.

Gee covers Wallingford and Didcot.

Get in touch with her by emailing: Gee.harland@newsquest.co.uk

Follow her on Twitter @Geeharland

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